FAQs

The major deals with one of the main functions of a business, marketing, and how it enables corporations to develop marketing campaigns and marketing mixes.

The areas include marketing management, marketing communications, e-commerce, international marketing and marketing research.

 

What Kinds of Skills are important for marketing majors?

 

Communications skills are of particular importance for marketing. The student should not only be able to think critically but should be able to express his or her thoughts to others.

 

Are there any marketing organizations students can join?

 

Students can join the American Marketing Association